Frequently Asked Questions
Q. Why does your publication only include home improvement businesses?
A. The success of our publication is due in part to the fact that we are a niche publication. By focusing on the home improvement industry we are able to deliver a high-quality product to homeowners that they can utilize to find professional to improve the quality of their home. It also keeps the reader engaged on improving their home and doesn’t sidetrack them with non-home improvement business (like a dress shop or jewelry store) when reading our publication.
Q. How many magazines do you mail out?
A. Our publication goes out to 50,000 homes. To reach these homes we have 2 lists of 25,000 homes each. We go to one list each month. So to reach all 50,000 homes an advertiser will need to run in two consecutive monthly publication.
Q. How do you create your list of homes to deliver to?
A. We work with our mailing department to create a list of the top home values in each market. We then strategically pick the areas of town that are most desirable to our advertisers and narrow that down by carrier route. Then we create our 2 lists from these parameters.
Q. Do you deliver to apartment buildings?
A. No, we only deliver to single family homes.
Q. Where can I pick up your publication?
A. We only direct mail our publication to homes, if a person wishes to view our publication and is not receiving it they can vie our e-Edition on our website.
Q. How can I get past editions?
A. We keep electronic copies of our past editions on our website.
Q. What forms of payment do you accept?
A. Check, Visa, AMEX, MasterCard, Discover.
Q. What are your payment terms?
A. We auto-debit each advertiser’s credit card or bank account the Monday our publication ships out in the mail. There is no pay later option. Upon signing of your contract your account representative will provide you with a payment form to fill out.
Q. Who creates my ad?
A. Our art department will create your ad for you.
Q. How much is ad creation?
Q. Do advertisers have to supply all photos and illustration?
A. No, although if you have them we are happy to use them to create your ad. If you don’t have access to images we will use our stock library or contact your vendors to obtain them on your behalf.
Q. Can I change my ad monthly?
A. Yes, your ad may be changed monthly. Our art team will touch base with you monthly to get any ad changes. You can email them anytime at [email protected] or [email protected]
Q. I forgot to let the artist know my ad was ok to print, what happens?
A. Our artist will do his best to get ad approval prior to the deadline. However, his final communication (via email) will notify you that we will print your ad “as is” once we hit our art deadline.
Q. When is your art deadline?
A. It is typically the Wednesday prior to being delivered in the mail but may be earlier due to holidays. You may find all deadlines on our website.
Q. Can I cancel my ad?
A. All ad cancellations must be made 7 days prior to artwork deadline, and are subject to early cancellation fees.
Q. Do I use my number?
A. No, We will supply you a unique number for Free
Q. Does the number ring to my office?
A. Yes, The number will ring to you main office line, or any number you wish it to ring to.
Q. How can I find out how many calls we received?
A. Your sales rep will provide you with a login and password to view all your sales calls. To login visit our website: bakhomemag.com or fresnohomemag.com and login with the client login form.
Q. Can i listen to my calls
A. Yes, you are able to listen to the last 30 days worth of calls. After 30 days the ability to listen to that call is no longer available. However, you will be able to pull a report of all calls logged since the number was established.
Q. Can advertisers view/listen to other advertisers calls
A. No, you can only listen to or view calls made to your number.
Q. If we stop advertising what happens to our number
A. If you stop advertising with us we will keep your number active for up to 90 days. At that point the number may be disconnected. If you wish to keep your number we can transfer it to you or you can pay $20 per month to keep it active.
Q. Do I have to use a call tracking number
A. No, however it is a great tool to track the success of your advertisement.
Q. Can i use my number and a call tracking number
A. No, when using two numbers there is no way to track which number is being called, leaving you with no accurate data to go by.